We had a major technology company come to us and ask if we could find a way to teach their employees (all 30,000 of them) to understand the seriously influential technology products the company produced. Could we give them the tools to talk about this technology to anyone, anywhere, at any time?
We couldn’t wait to get started. We designed a program to interactively teach employees (not train them) about the business strategies and the key technologies that drive its success.
With the program, employees learn about the foundational technologies while a “geek speak/plain speak” dial lets them pick a level of technical detail that they feel comfortable with. It is purposely light on textual content – 3 easy pages of very scannable and understandable text with great illustrations – but heavy on memorable video stories explaining the technologies in real-world scenarios. So real-world, we even shot in a Chinese restaurant! The learner can then go on to practice explaining the technology to different audiences in unique, exceedingly fun activities, and is rewarded with amusing and delightful results.
We also had a client who knew we were passionate about getting it right. A client who trusted in our abilities to tell wonderfully humorous and inventive stories that inspire people to learn, retain and apply what they know. We worked collaboratively with them to develop the rich-media experience that went on to win a bunch of awards, but most importantly, broke all records for completion rates.
How do you define successful eLearning?
