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Hanna Andersson knows where I live.

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She knows I have kids. 2 of them. And she also knows that I’ll only really buy anything online from her when there’s a sale. That’s why I clicked on the email from her enticing me with incredible savings on kids’ classics, but ignored the catalogs that came in the mail.

In the emails I get from my good friend Hanna, there are coupons for in-store savings and deals at the brick-and-mortar outlet stores. But I ignore them. No special road trips for savings in this girl’s life.

And so what does this say about Hanna Andersson’s efforts to reach me? I think she tries pretty hard. And sometime I oblige, and sometimes I don’t.

But the point is this: the Hanna Andersson company is doing its best to make sure I know all about them, via emails, coupons and print.

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