Q13: Short Answer: how do I rev up my site's ranking on the top search engines?

Making the most of your search engine optimization efforts begins with intelligence; audience intelligence. Knowing who your audience is, what they want and how they talk about what they are looking for should be the first step in any SEO campaign. Audience intelligence helps you to select the keyword phrases to target and the content to develop so that you increase your search engine rankings and make the most of them.