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Once upon a time... just kidding, but that's exactly the problem when you mention the word "story." Too often your audience assumes you're about to get all soft and gushy or speak to them like children. Fact is, storytelling is one of the oldest, and when done with purpose, one of the most effective means of communication on the planet.
Great corporate stories present an opportunity to focus on what differentiates a company.
They can tell us where we come from - Hewlett Packard started as two guys in a garage - and where we're going, like AT&T's "You Will" campaign.
Customer stories - when they're real - are authentic, no one's more convincing. And product stories like "our eggs come from free-range chickens" or "this table is made of salvaged wood" tickle opinions and our emotions.
Objectivity, openness and a willingness to tell it like it is are some of the attributes that go into creating a believable, repeatable story worth telling or listening to. Whatever you do, make sure your mantra is consistently deliverable and make sure it has buy-in across the corporate strata. When it's fully baked, test it internally, tweak it, and then encourage every associate to learn it and repeat it.
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Insights
Q14: can you put a price on a "Eureka" experience?
By Heather T:
What about adding another media to the PPT presentation or even replacing PPT with Flash? Embedding a video or audio track to PPT can slow file playback to a snail's pace but I've also seen Flash used where the file is modular. In other words, I can set up which files to grab from a menu in "presentation maker" creating a customized presentation each time. We were also able to embed video images of our team members and they would "walk" on to the screen accompanied by their bio & background experience which was a static image. The result was a "mini-movie" or indie film created for each meeting. Popcorn was optional.
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The beauty of these blogging engines and CMS platforms is the lack of limitations and ease of manipulation that allows developers to implement rich content and 'skin' the site in such a way that with very little effort one would never notice what it is making the site tick all without limiting content and effectiveness.
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Q8: Deeper Insights: who owns your company's story?
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Broadstreet - collective experience
. My name is Am thuc, can we exchange links?
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Q8: Deeper Insights: who owns your company's story?
-
Broadstreet - collective experience
. My name is Am thuc, can we exchange links?
Very Interesting Information! Thank You For Thi Information!
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