How often do you attend two truly enjoyable meetings in one day? Well, it happened to me last week. In both meetings I was discussing online marketing with teams that were hungry for it–questions were fast and furious. What is Web 2.0? How does social bookmarking affect a company’s online profile? How should we use [...]
Last week’s Edison Media Research report Five years later: Media Perceptions from 2002 to 2007 named the internet as the “most cool and exciting” medium beating television, radio and newspapers. In the categories “used more lately”, “most essential” and most turned to “in the event of a major news story” the internet ranked second behind [...]
Ever wonder why your company’s website doesn’t always appear on the first page of results when you search? After all, your agency says they’ve “search engine optimized” it, you’ve paid your search engine marketing dues, what’s the deal? As the online experience continues to grow and change, companies and their brands need to use the [...]
Here are some definitions for a variety of terms often used when discussing Web 2.0. Some are programming languages and techniques; others are concepts and types of media. These are my definitions and won’t include every last detail or facet of the term, but they will help you understand a lot more during your next [...]
So you can’t convince management to let employees blog, and including user recommendations on your site is even scarier to them. A social network makes no sense for your business, and the marketing budget certainly won’t include a new site built with AJAX. So how do you keep your Web 1.0 site relevant in this [...]
“Web 2.0″–a funny buzzword for “we fixed the bubble.” There are many advantages to learning from our past, but the number one thing I think coming from these times is a movement to separate content from design. If you do nothing else in evaluating a potential web vendor, make sure they separate the content of [...]
A month or two ago I was asked about the use of YouTube and MySpace in the 2008 Campaign. I opined that unlike the enormous impact that blogging and Meetup had on Howard Dean’s campaign in 2004 I felt that in 2008 we were unlikely to see a candidate who would not exist, but for [...]
I’ve shown off Twittervision to just about everyone that I can…I figure that I ought to include it here in the blog. Careful though: I find this so addictive that I’ve interrupted this blog entry four times so far to see what is being posted. If you don’t know Twitter, it’s a micro blog platform [...]
I was in Minneapolis the other day visiting a client, and while my client rented a car, I tried out the rental car company’s new kiosks where you can print out directions to your destination. These kiosks should be a win, win, win. I get accurate directions customized to the detail that I want, the [...]
When I first joined broadstreet, my friend Paul was using this word combo all the time. It sounded a bit jargon-ish, a bit B.S., and it was even funny the way it came out of his mouth, “Agg-NOSS-tic.” I love Paul. But I’ve come to understand why this description is important. When developing marketing or [...]
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