I was in a meeting a few days ago pitching the addition of a blog to a client’s site. I was talking about the blog’s structure, design, features, etc, but the suggestions and questions that I was getting were just a little off. I couldn’t figure out what it was until we started talking about [...]
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are you SURE you want ____?
The way to connect well with clients in the financial sector is by strategizing with them to help them solve the business goal at hand…even at the risk of determining a solution that doesn’t involve you. Jen and I were recently approached by a prospective client who said, “We need a CD-ROM–do you guys do [...]