“The stage is set, your lines are well rehearsed, everything’s perfect, but sometimes S!#T happens.” This is how one of the most effective training videos I’ve ever directed begins. It gets a laugh every time. More importantly, it prompts audiences to relax and allows the learning process to begin… every time. PhDs call these “behavior-modeling [...]
Q10: Short Answer: when does online video become must-see tv?
From hospitality to retail to HR, when you’re teaching soft skills, a picture’s worth a thousand words. Delivering those “words” online allows you to more frequently update your content and keep associates tuned in and turned on, on their schedules, without the hassle and expense of duplication and dissemination. Wanna read more? Read our other [...]
your company’s online profile and Google
Ever wonder why your company’s website doesn’t always appear on the first page of results when you search? After all, your agency says they’ve “search engine optimized” it, you’ve paid your search engine marketing dues, what’s the deal? As the online experience continues to grow and change, companies and their brands need to use the [...]
weaving a successful training program
What can make a hotel stay, a night out to dinner or even a taxicab ride more memorable? The people you interact with along the way, and how well they’ve been trained, have a lot to do with it. A friendly smile, efficient service and taking ownership of guest-related problems are huge. “Take care of [...]