Experiences shape insights. Tap into ours.

The Dark Side of the Moon

Six miles to the other side of the world. That’s how it felt before I stepped foot in Brooklyn. Hailing from Hoboken, on the Jersey side of NYC, there is nothing that seems further away than the deep-v neck, pashmina scarf, plaid flannel; skinny jean uniform of the hipster crowd I assumed inhabits Brooklyn. Conveniently, [...]

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Q10: Deeper Insights: when does online video become must-see tv?

“The stage is set, your lines are well rehearsed, everything’s perfect, but sometimes S!#T happens.” This is how one of the most effective training videos I’ve ever directed begins. It gets a laugh every time. More importantly, it prompts audiences to relax and allows the learning process to begin… every time. PhDs call these “behavior-modeling [...]

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Q10: Short Answer: when does online video become must-see tv?

From hospitality to retail to HR, when you’re teaching soft skills, a picture’s worth a thousand words. Delivering those “words” online allows you to more frequently update your content and keep associates tuned in and turned on, on their schedules, without the hassle and expense of duplication and dissemination. Wanna read more? Read our other [...]

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more brain for the buck – thoughts on creating more effective training

An interesting Business Week article estimated that U.S. companies spend $50 billion on talent development – and those were 2005 dollars. Whatever your company is spending on learning and performance improvement, here are a few tips to help your investments pay off. 1. Market Your Training: Yup, you heard right, market your training – just [...]

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surprise = memorable

During a quick lunchtime “loop” as we call the walking path around the Charles River in Watertown, I saw that I was coming upon a hopscotch spray-painted on the asphalt. I was expecting 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10… But that’s not [...]

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tech.nol.o.gyt

We had a major technology company come to us and ask if we could find a way to teach their employees (all 30,000 of them) to understand the seriously influential technology products the company produced. Could we give them the tools to talk about this technology to anyone, anywhere, at any time? We couldn’t wait [...]

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weaving a successful training program

What can make a hotel stay, a night out to dinner or even a taxicab ride more memorable? The people you interact with along the way, and how well they’ve been trained, have a lot to do with it. A friendly smile, efficient service and taking ownership of guest-related problems are huge. “Take care of [...]

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are you teaching or training?

Teaching is learning. Training is tasking. So, eLearning… not eTraining. Right? There is a lot of research out there about how our brains work, and its effect on how we learn. We have internalized these studies, papers and books as well as our own experiences as learners and teachers to inform our approach to eLearning: [...]

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Featured
20Q questions | insights
written by Mark 06.01.07
Today we're launching a post card campaign called 20Q questions | insights. The campaign was born of conversations we have all the time...