How do you engage with integrity and instill a sense of intimacy with a big audience? At an event we produced, I noticed a few smart, simple aspects that truly changed audience perception. Here is a tactic to perhaps employ yourself. They say the eyes are the window to the soul. But we also know [...]
When I first joined broadstreet, my friend Paul was using this word combo all the time. It sounded a bit jargon-ish, a bit B.S., and it was even funny the way it came out of his mouth, “Agg-NOSS-tic.” I love Paul. But I’ve come to understand why this description is important. When developing marketing or [...]
During a quick lunchtime “loop” as we call the walking path around the Charles River in Watertown, I saw that I was coming upon a hopscotch spray-painted on the asphalt. I was expecting 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10… But that’s not [...]
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