So you can’t convince management to let employees blog, and including user recommendations on your site is even scarier to them. A social network makes no sense for your business, and the marketing budget certainly won’t include a new site built with AJAX. So how do you keep your Web 1.0 site relevant in this [...]
We had a major technology company come to us and ask if we could find a way to teach their employees (all 30,000 of them) to understand the seriously influential technology products the company produced. Could we give them the tools to talk about this technology to anyone, anywhere, at any time? We couldn’t wait [...]
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