Marketers spend billions of dollars every year to create unforgettable moments that make indelible impressions in consumer’s minds. Create enough of those prime impressions and your brand becomes top of mind. Marketing Nirvana is the day your brand becomes a verb. It’s a copyright lawyer’s nightmare but to a marketer it’s a job well done. [...]
Making the most of your search engine optimization efforts begins with intelligence; audience intelligence. Knowing who your audience is, what they want and how they talk about what they are looking for should be the first step in any SEO campaign. Audience intelligence helps you to select the keyword phrases to target and the content [...]
That first position search engine result that you covet isn’t worth the effort if it isn’t where your audience is looking for it. It also isn’t worth it when the audience you are reaching isn’t the one that you want. Careful strategy makes the most of your investment and makes it easier for you. As [...]
The Internet’s most interactive website doesn’t allow you to feel the texture of its pages. You can’t fold your computer screen into an origami swan. And you sure can’t smell your favorite URL. But with print all this and more can be part of the experience. To be honest, I never bought into the power [...]
No doubt most of us have heard about the web-wide transparency trend. When it works, it’s great – a giant free focus group where positive feedback and innovative thinking flow. When it doesn’t, your brand goes up in flames, fast. But when companies first adopt a transparent philosophy behind the relative safety of their firewalls, [...]
From hospitality to retail to HR, when you’re teaching soft skills, a picture’s worth a thousand words. Delivering those “words” online allows you to more frequently update your content and keep associates tuned in and turned on, on their schedules, without the hassle and expense of duplication and dissemination. Wanna read more? Read our other [...]
PowerPoint celebrates its 20th birthday this year. The Wall Street Journal has a retrospective article that provides some insights on the evolution (or devolution) of presentations in that time. Broadstreet produces hundreds of presentations every year. We write the speeches and then design and assemble the visuals in the form of video, animation, PowerPoint and [...]
In today’s world of short attention spans and media impression overload, less is more when it comes to PowerPoint Speaker Support (PPSS). Keep that acronym in mind when composing your next deck: PowerPoint’s not the speech, it just supports it. Scroll down for details on creating engaging PPTs that’ll keep your audience on their toes.
Once upon a time… just kidding, but that’s exactly the problem when you mention the word “story.” Too often your audience assumes you’re about to get all soft and gushy or speak to them like children. Fact is, storytelling is one of the oldest, and when done with purpose, one of the most effective means [...]
Creating a corporate story worth sharing requires an open mind. When employees contribute to, believe in and consistently deliver on your company’s promises, you’ve earned a competitive advantage no one can take away. Vision-focused, product-focused, customer- focused, stories are powerful communication tools that can help you meet just about every business objective. Scroll down for [...]
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