According to emailexperience.org, emails that include the sender’s name and/or branding in the subject line enjoy open rates up to 60% higher than those that don’t. So knowing (and liking) who’s contacting us is critical. But that’s just the first step. From terrific offers to important information, the value you deliver the first time customers [...]
Most estimates conclude that you have less than 4 seconds to convince users to open and read an email. Trust in your brand, a great creative concept and strategically designed elements-use them all to create email experiences that wake people up. Scroll down for some ideas on how to make your next email blast successful.
Remember Burger King’s theme song from the ’70s: “Hold the pickles, hold the lettuce, special orders don’t upset us, all we ask is that you let us serve it your way. Have it YOUR WAY… Have it YOUR WAY…” At the time, this campaign seemed to be nothing more than a clever bid to beat [...]
If you reach them before you teach them, your chances dramatically improve. You don’t have to have a PhD in adult learning theory to understand how being honest enough to let associates know “what’s in it for them” creates messaging that perks up ears and wins hearts and minds. Bottom line: the more that training [...]
The Internet is a fluid medium that encourages revisions and updates to keep sites fresh and relevant. But that can’t happen if making those changes is too time-consuming or expensive. Making the right decisions now about how your website is produced will impact how easily your site is updated later. When your site’s content and [...]
If your website’s content and design are not separated, then a change to one means work on both. Keeping the site’s look and formatting independent from the content using CSS, XML and other tools makes updates and enhancements like translation easier and less expensive. For deeper insights into this question, please see below.
The programmers on our interactive marketing team have a saying, “garbage in, garbage out.” Pretty self-explanatory but the bottom line is: the results you get are the sum of the information/effort put into the equation. So, a weak RFP = weak results. Putting an RFP together from scratch can be daunting. An RFP from a [...]
A great RFP that asks the right questions and provides specific information about your project and organization will bring out the best in your vendors and enable you to make a better choice for your particular needs. An RFP can be a powerful roadmap to creating an exceptional proposal or it can lead you into [...]
Ask five different people what “Web 2.0″ is and you’ll probably get five different answers, but it all boils down to new ways of interaction and communication online. Blogs, social networks (like MySpace, Friendster and LinkedIn) and other user-generated content (like YouTube and Flickr) give more people greater opportunities to make their voices heard online. [...]
A tool allowing you to connect more effectively with your customers is one that you can’t afford to pass up. You may not be taking advantage of the latest technology, websites and online features, but your competition probably is. Learn more about Web 2.0 buzzwords and other Web 2.0 issues here.
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