So you can't convince management to let employees blog, and including user recommendations on your site is even scarier to them. A social network makes no sense for your business, and the marketing budget certainly won't include a new site built with AJAX. So how do you keep your Web 1.0 site relevant in this Web 2.0 world?

First of all, it's important to remember that people are still looking for information about your company, its services and products, and a Web 1.0 site is probably still be the best way for you to deliver that. Then take advantage of inexpensive and free Web 2.0 features to help your audience find and access your content.

Use social bookmarking tools like Del.icio.us and Digg to increase your search engine visibility and lead visitors to the most useful content on your website. Create RSS feeds and syndicate new content to your visitors so that they can access it where and when they want it, keeping your message top of mind. Create a company or brand profile on social networks and join the conversation including links to your site.

These are just a handful of ways that you can use Web 2.0. Do you use them? Do you have others? Share your Web 1.0+ experiences.

We had a major technology company come to us and ask if we could find a way to teach their employees (all 30,000 of them) to understand the seriously influential technology products the company produced. Could we give them the tools to talk about this technology to anyone, anywhere, at any time?

We couldn't wait to get started. We designed a program to interactively teach employees (not train them) about the business strategies and the key technologies that drive its success.

With the program, employees learn about the foundational technologies while a "geek speak/plain speak" dial lets them pick a level of technical detail that they feel comfortable with. It is purposely light on textual content - 3 easy pages of very scannable and understandable text with great illustrations - but heavy on memorable video stories explaining the technologies in real-world scenarios. So real-world, we even shot in a Chinese restaurant! The learner can then go on to practice explaining the technology to different audiences in unique, exceedingly fun activities, and is rewarded with amusing and delightful results.

We also had a client who knew we were passionate about getting it right. A client who trusted in our abilities to tell wonderfully humorous and inventive stories that inspire people to learn, retain and apply what they know. We worked collaboratively with them to develop the rich-media experience that went on to win a bunch of awards, but most importantly, broke all records for completion rates.

How do you define successful eLearning?